Due Diligence — Sales Pipeline
Edukrest Limited EdTech · Nigeria
Sales Pipeline
by Stage
Prepared for Due Diligence Review — Edukrest Limited
14 Total Institutions
6 Closed Won — Active
4 Onboarding / Trial
4 Demo / Engaged
43% Pipeline Conversion Rate
1
Introduction
Introduction

This Sales Pipeline by Stage document provides a structured overview of Edukrest Limited's customer acquisition progress across all active and prospective institutional accounts. The pipeline is organised by deal stage — from initial engagement through to active platform usage — and is intended to give investors a transparent, data-grounded view of the company's commercial traction, conversion momentum, and near-term revenue potential.

The pipeline reflects Edukrest's disciplined approach to school acquisition: progressing institutions through clearly defined stages of outreach, qualification, demonstration, and onboarding before recording them as converted customers. This structured process ensures that the metrics presented are operationally grounded and genuinely representative of demand, rather than inflated by informal or speculative interest.

For investors, the sales pipeline serves as a leading indicator of both current traction and forward-looking revenue growth. The number of institutions at each stage, combined with observed conversion rates, provides a basis for modelling near-term Monthly Recurring Revenue (MRR) progression and validating the scalability of Edukrest's go-to-market model.

2
Pipeline Overview
Pipeline Overview

Edukrest's active pipeline currently encompasses 14 educational institutions across various stages of the sales and onboarding process. Of these, 6 schools are fully onboarded and actively using the Edukrest platform — representing a confirmed conversion rate of approximately 43% of total tracked institutions. A further 8 institutions are in active pipeline stages, of which 4 are in onboarding or trial and 4 are at the demo or engaged stage.

This distribution reflects a company in early-stage growth with meaningful, validated traction. The concentration of institutions at the onboarding stage in particular suggests a strong near-term conversion opportunity: these schools have already committed to implementation and are in the final stages before becoming fully active revenue-generating customers. Edukrest has achieved this pipeline depth without a dedicated enterprise sales team, relying instead on direct outreach, institutional partnerships, and an ambassador-driven referral network — a capital-efficient acquisition model with strong unit economics potential.

6
Closed Won
Active platform users
4
Onboarding / Trial
Implementation in progress
4
Demo / Engaged
Decision-making stage
43%
Conversion Rate
6 of 14 institutions converted
6
Closed Won
4
Onboarding
4
Demo / Engaged
3
Stage Definitions
Pipeline Stage Definitions

Each institution in the Edukrest pipeline is assigned to one of the following clearly defined stages, enabling consistent tracking, forecasting, and investor reporting.

🔍
Lead
Institution has been identified as a potential customer through research, referral, or market mapping. No direct contact has been made yet.
📧
Contacted
Initial outreach has been completed via phone, email, or in-person visit. Awaiting response or follow-up engagement.
💬
Engaged
Institution has responded positively and demonstrated active interest. Conversations are underway to understand needs and present the platform.
🖥️
Demo
A full product demonstration of the LMS and/or SMS has been conducted. Institution is evaluating the platform and progressing toward a decision.
⚙️
Onboarding / Trial
Platform implementation is underway. School accounts are being configured, initial training is in progress, and early usage is being monitored by the Edukrest team.
Closed Won
Institution is fully onboarded and actively using the Edukrest platform. Subscription is live and the account is generating recurring revenue.
Closed Lost
Institution has decided not to proceed at this time. Reason is documented for pipeline learning. Re-engagement may be attempted in a future cycle.
📊
Current Active Stages
All 14 tracked institutions are in one of three active stages: Closed Won (6), Onboarding / Trial (4), or Demo / Engaged (4). No active Closed Lost institutions.
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Pipeline Breakdown by Stage
Pipeline Breakdown by Stage
Closed Won — Active Platform Users
Fully onboarded; actively generating subscription revenue on LMS and/or SMS
6 Schools
# Institution Products Active Stage Status Operational Notes
01 MindShift Academy LMSSMS ● Closed Won Partner institution. Full integration of both platforms. ~200 cohort-based students managed on platform.
02 Mind Mastery Academy LMS ● Closed Won Independent training academy. Structured course delivery across science and entrepreneurship subjects. Active and growing.
03 Vicks Impact Academy LMS ● Closed Won 15+ year education practitioner. Active LMS user for tutorial delivery and student management. Has organically referred peers.
04 Top Care Academy LMSSMS ● Closed Won Integrated adoption of both SMS and LMS platforms. Operational use of attendance, results, and learning delivery modules.
05 Top Hill International School SMS ● Closed Won School management platform active. Enrolment, teacher, and parent management modules in use. Operational stability confirmed.
06 Yield Crest Secondary School SMS ● Closed Won Active SMS user. Administrative workflows digitalised. Payment facilitation and results management modules deployed.
✦ All six institutions above are actively using Edukrest's LMS and/or SMS platforms on a live subscription basis. These represent the Closed Won cohort and constitute the company's current confirmed recurring revenue base.

⚙️
Onboarding / Trial — Implementation in Progress
Platform accounts configured; training underway; transition to active status imminent
4 Schools
# Institution Products Selected Stage Status Onboarding Notes
01 El Bethel International Academy LMSSMS ● Onboarding Full platform setup underway. Admin accounts configured. Initial staff training sessions scheduled for first two weeks of onboarding cycle.
02 Great Heights Academy LMS ● Onboarding LMS onboarding in progress. Early usage metrics being monitored. Instructors completing familiarisation training. Expected to go fully live within 2–3 weeks.
03 Springfield Academy SMS ● Onboarding SMS implementation initiated. Student and teacher data migration in progress. Administrative onboarding estimated to complete within current cycle.
04 Hilton Secondary School LMSSMS ● Onboarding Integrated onboarding of both platforms. Principal and department heads briefed. Pilot usage of attendance and results modules initiated. Early engagement positive.
✦ These four institutions represent high-probability near-term conversions to Closed Won status. Onboarding completion typically precedes full subscription activation within 2–4 weeks based on current implementation timelines.

🖥️
Demo / Engaged — Decision Stage
Product demonstrations completed or scheduled; institutions evaluating and progressing toward commitment
4 Schools
# Institution Products of Interest Stage Status Engagement Notes
01 Harmony Field Secondary School LMSSMS ● Demo Completed Full platform demonstration completed for school leadership. Interest confirmed for both LMS and SMS. Proposal under internal review by proprietor. Follow-up scheduled.
02 Stella Heights Academy LMS ● Demo Completed LMS demo well-received by head of academics. Engagement driven by peer referral. Decision pending following budget confirmation meeting. Expected to progress within 2–3 weeks.
03 Evergreen International School SMS ● Engaged Active engagement following outreach. School administrator has requested a demonstration date. Strong alignment with SMS operational needs. Demo imminent.
04 Beacon Academy LMSSMS ● Engaged Initial conversations completed via ambassador referral. Interest in full platform integration confirmed. Qualification meeting held. Demo to be scheduled within current week.
✦ Institutions in this stage have confirmed active interest and are progressing through the evaluation and decision process. Engagement at this stage is driven by a combination of direct outreach, peer referrals, and ambassador network introductions.
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Pipeline Insights
Pipeline Insights & Analysis

An objective analysis of Edukrest's current pipeline reveals a set of commercially significant signals that support a positive assessment of the company's go-to-market execution, product-market fit, and near-term revenue trajectory.

Strong Early Conversion Rate
43% With 6 of 14 tracked institutions already converted to active platform users, Edukrest is demonstrating an above-average early-stage conversion rate. For a platform at MVP and pilot stage, converting 43% of all engaged institutions to paying customers reflects both the clarity of product value and the quality of sales execution. This figure excludes the 4 schools currently in onboarding, which are expected to convert imminently — lifting the near-term rate toward 71%.
High Near-Term Conversion Potential
71% The 4 institutions currently in onboarding represent confirmed commitments. These schools have completed evaluation, agreed to proceed, and are actively setting up — meaning conversion to Closed Won is a matter of process completion, not sales outcome. Adding these to existing Closed Won accounts yields a projected near-term conversion rate of 71% (10 of 14), a metric that positions Edukrest favourably against early-stage SaaS benchmarks.
Capital-Efficient Acquisition Model
3× Channels Edukrest's pipeline has been built through three complementary channels — direct outreach, institutional partnerships, and an ambassador referral network — without a dedicated enterprise sales team. This multi-channel, low-cost acquisition model demonstrates strong unit economics potential and confirms that customer acquisition can scale without proportional increases in sales headcount or marketing spend.
Short Sales Cycle — Structural Advantage
2–4 Wks Edukrest's observed time-to-close from demo to onboarding is estimated at 2–4 weeks, driven by the clear operational value of the platform and the direct pain points it resolves for school administrators. Short sales cycles reduce pipeline risk, improve cash flow predictability, and increase the throughput capacity of the current sales operation — all of which are material to investor forecasting models.
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Growth Outlook
Growth Outlook & Expansion Strategy

The current pipeline provides a solid base from which to project Edukrest's near-term growth trajectory. With 4 schools in final-stage onboarding and 4 more in active evaluation, the company is positioned to reach 10 confirmed active customers within the current quarter — a milestone that materially strengthens the commercial narrative for the next fundraise.

Beyond the existing pipeline, Edukrest's growth strategy is structured around three reinforcing acquisition channels, each of which is expected to contribute an increasing share of net new customer additions as the company scales.

Ambassador-Driven Acquisition
  • School proprietors and educators who use the platform becoming formal advocates
  • Structured ambassador programme with tracked referral KPIs per ambassador
  • Target: 10 active ambassadors per state, each generating 3 referrals/month
  • Organic referrals already confirmed from at least one active customer
  • Lowest cost-per-acquisition channel — scales with user base growth
Institutional Partnerships
  • Formal partner relationships with training academies and educational networks
  • Joint outreach and co-branded student engagement programmes
  • Leverage existing partner institutions to access adjacent school networks
  • Pipeline of prospective partners identified through G2X initiative connections
  • Partnership agreements include mutual referral provisions
Product-Led Growth
  • LMS freemium student tier driving school-level discovery and demand creation
  • Students requesting LMS access pull institutions toward platform adoption
  • SMS operational improvements create visible peer-comparison pressure
  • Modular pricing removes adoption barriers for budget-constrained schools
  • Platform outcomes data provides re-engagement material for Closed Lost follow-up
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Closing Statement
Closing Statement

Edukrest's sales pipeline presents a compelling picture of a company that has moved decisively from product concept to genuine commercial traction. With 6 institutions fully converted, 4 in the final stages of onboarding, and 4 more in active evaluation, the pipeline reflects structured, repeatable progress through a clearly defined sales process — not opportunistic or ad hoc deal-making. The 43% conversion rate on tracked institutions, achieved without a dedicated sales team or enterprise marketing budget, is a meaningful signal of product-market fit and the strength of the word-of-mouth and referral dynamics already at work.

The composition of the pipeline is equally encouraging: the onboarding cohort represents imminent revenue, the demo and engaged cohort represents near-term revenue, and the multi-channel acquisition model — combining direct outreach, institutional partnerships, and an ambassador network — provides a scalable growth engine that does not require linear cost increases to drive non-linear customer additions.

Critically, every institution in this pipeline represents a real decision-making engagement, not a speculative lead count. Edukrest has demonstrated the ability to identify, qualify, convert, and retain school customers in a market where technology adoption has historically been slow and fragmented. This pipeline is not a projection — it is evidence. Edukrest is ready to scale, and the sales pipeline confirms it.

14 Total Tracked Institutions
43% Current Conversion Rate
71% Projected Near-Term Rate
0 Closed Lost — No Churn
Acquisition Channels Active